The 10DLC Registration Process (Step-by-Step)

Overview

Before sending SMS messages through the bLoyal Engagement Solution to U.S. mobile numbers, your business must complete 10DLC registration and receive carrier approval.

This article outlines the full process so you know what to expect.

Step 1: Business (Brand) Verification

We begin by verifying your legal business identity with mobile carriers.

Your Client Success Manager will collect required information such as:

• Legal business name
• Business address
• Tax ID (EIN)
• Website URL
• Business type (Corporation, LLC, Sole Proprietor, etc.)
• Messaging volume:
  • Low-Volume Standard Brand: Recommended for customers sending fewer than 6,000 message segments per day to the US (2,000 message segments per day to T-Mobile)
  • Standard: Recommended for customers sending messages at scale. Your daily limit may fall between 6,000 and 600,000 message segments per day to the US (2,000 - 200,000 per day to T-Mobile).

Carriers review this information to confirm that your organization is a legitimate operating business.

Estimated timeline: 1–3 business days

Step 2: Campaign Registration

Next, we register your specific messaging use case(s).

This includes:

• The type of messages you will send
• Who will receive them
• How customers opt in
• Sample message content
• Opt-out language

Each messaging use case must be reviewed and approved.

Estimated timeline: 10–15 business days (can vary)

Step 3: Carrier Review & Approval

Mobile carriers review your registration to ensure:

• Your opt-in process is compliant
• Your messaging purpose is clearly defined
• Your message samples match your stated use case
• Required opt-out instructions are included

If approved, your campaign becomes active.

If revisions are needed, your Client Success Manager will work with you to correct and resubmit.

Step 4: Number Activation

Once approved:

• Your sending numbers are linked to your registered campaign
• Throughput limits are assigned
• Messaging is fully enabled

You may then begin sending SMS messages to opted-in customers.

Total Estimated Timeline

Most registrations are completed within: 5–10 business days

Timelines may vary depending on carrier review volume or if additional clarification is required.

Important Notes

• Messaging cannot begin until approval is granted
• Incomplete or inaccurate information may delay approval
• Marketing use cases typically receive closer scrutiny than informational use cases

Your Client Success Manager will guide you throughout the process to minimize delays.