Information You’ll Need to Provide for 10DLC Registration

Overview

To complete your 10DLC registration, your Client Success Manager will collect specific business and campaign information from you.

Providing accurate and complete information helps ensure fast approval.

Business Information Required

Please be prepared to provide:

• Legal business name (as registered with the IRS)
• DBA name (if applicable)
• Physical business address
• Tax ID (EIN)
• Business website URL
• Business type (LLC, Corporation, Sole Proprietor, Nonprofit, etc.)
• Industry category

Your website should clearly represent your business and match the information provided.

Privacy Policy & Terms of Use Requirements

As part of carrier compliance requirements, your business must maintain publicly accessible Privacy Policy and Terms of Use (or Terms & Conditions) documents on your website.

These policies are reviewed during the registration process.

Privacy Policy Requirements

Your Privacy Policy must:

• Be publicly accessible (linked in your website footer)
• Clearly describe how customer data is collected and used
• Disclose that mobile numbers may be used for SMS communications
• Explain how customers can opt out of messaging
• State that messaging frequency may vary
• Disclose that message and data rates may apply

It is strongly recommended that your Privacy Policy include language such as:

“By providing your mobile number and opting in, you consent to receive SMS messages from [Your Business Name]. Message frequency may vary. Message and data rates may apply. Reply STOP to unsubscribe.”

Your policy must accurately reflect your actual data practices.

Terms of Use / Terms & Conditions Requirements

Your Terms of Use (or SMS Terms & Conditions) should:

• Reference your SMS messaging program
• Describe the types of messages customers may receive
• Clarify how customers opt in
• Explain how to opt out (STOP) and request help (HELP)
• Include standard message frequency and carrier rate disclosures

If you operate a specific SMS marketing program, you may include a dedicated “SMS Terms” section within your Terms of Use.

Website Compliance Checklist

Before submission, ensure:

• Your Privacy Policy is live and accessible
• Your Terms of Use are live and accessible
• Both documents reference SMS messaging if applicable
• The business name matches what is submitted in registration
• Your website is fully functional (not under construction)

Why This Matters

Carriers review your online presence to verify:

• Your business legitimacy
• Transparency around data use
• Clear disclosure of messaging practices
• Consumer protection compliance

Missing or incomplete privacy disclosures are a common cause of registration delays.

If you do not currently have compliant Privacy or Terms documents, please notify your Client Success Manager before submission so we can help guide next steps.

Messaging Campaign Details Required

You will also need to provide:

1. Use Case Description

A clear explanation of:

• What type of messages you are sending
• Why you are sending them
• Who will receive them

Example:

“We send promotional offers and loyalty rewards updates to customers who have opted in at checkout or via our website.”

2. Message Samples (2–5 examples)

These should reflect real messages you intend to send.

Example (Marketing):

“bLoyal Rewards: Enjoy 20% off this weekend only! Show this text at checkout. Reply STOP to unsubscribe.”

Example (Informational):

“Your order #1234 is ready for pickup. Reply STOP to unsubscribe.”

All samples must:

• Identify your brand clearly
• Include opt-out instructions (e.g., Reply STOP to unsubscribe)

3. Opt-In Method Description

Carriers require a detailed explanation of how customers consent to receive messages.

Examples:

• Web form checkbox
• POS sign-up
• Paper form
• Keyword text-to-join
• Loyalty enrollment

You must confirm that:

• Customers knowingly opt in
• Consent is not pre-checked
• Opt-in language discloses message frequency and data rates

4. Opt-Out Process

All campaigns must support:

• STOP to unsubscribe
• HELP for assistance

This is automatically supported within the bLoyal Engagement Solution.

Accuracy Matters

Inconsistent information (for example, mismatched website content or vague opt-in descriptions) is the most common cause of rejection.

When in doubt, provide more detail rather than less.