Overview
Carrier review is strict. Even small inconsistencies can cause delays or rejection.
Below are the most common issues — and how to prevent them.
1. Incomplete or Vague Use Case Description
Problem:
“Sending promotional messages to customers.”
Why it fails:
Too broad and lacks detail.
Solution:
Clearly explain:
- Who signs up
- How they sign up
- What type of messages they receive
- Approximate frequency
2. Missing Brand Identification in Message Samples
Messages must clearly identify your business.
Incorrect:
“Get 20% off this weekend!”
Correct:
“ABC Retail: Get 20% off this weekend! Reply STOP to unsubscribe.”
3. No Opt-Out Language in Samples
All samples must include:
- “Reply STOP to unsubscribe”
- Or equivalent language
4. Weak or Non-Compliant Opt-In Process
Carriers may reject registrations if:
- Consent is implied but not explicit
- Checkboxes are pre-selected
- There is no record of consent
Ensure:
- Customers actively opt in
- Terms clearly disclose SMS messaging
- Opt-in language is visible and documented
5. Website Mismatch
If your website:
- Is under construction
- Does not match your business name
- Does not describe your services
Approval may be delayed.
Ensure your website clearly reflects your brand and business activity.
If Your Registration Is Rejected
Don’t worry — this is common.
Your Client Success Manager will:
- Explain the rejection reason
- Recommend changes
- Resubmit your registration
Most rejections are resolved quickly with minor adjustments.
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