10DLC Registration FAQ

What happens if I send messages without registration?

Unregistered traffic may be:

• Blocked
• Filtered
• Severely rate-limited
• Suspended

Registration is mandatory for U.S. A2P messaging.

How long does approval take?

Typically:

5–10 business days

High-volume periods may extend review timelines.

Is there a cost associated with 10DLC registration?

Yes. Carriers assess registration and campaign fees. Your Client Success Manager can provide current pricing details.

Do I need to register for each campaign?

Yes. Each distinct messaging use case must be registered separately.

For example:

• Promotional marketing
• Order notifications
• Account alerts

Can I change my campaign after approval?

Yes, but major changes (such as switching from informational to marketing content) may require updates and resubmission.

Do I need to renew registration?

Brand registrations remain active as long as your messaging remains compliant and in good standing. Campaign changes may require updates.

What if I operate multiple locations?

Multi-location businesses may register:

• A single brand with multiple campaigns
• Or campaigns segmented by location

Your Client Success Manager will recommend the best structure.

Final Notes

10DLC registration protects:

• Your brand
• Your deliverability
• Your customers

The bLoyal Engagement Solution team handles the technical submission process on your behalf — you simply provide accurate information and campaign details.