Overview
As part of the 10DLC campaign registration process, mobile carriers require that your business maintain a publicly accessible SMS Terms and Conditions page. This page protects your business, informs your customers of their rights, and is a mandatory component of carrier compliance.
This article provides boilerplate language and guidance you can use as a starting point. You should review this content with your legal counsel before publishing to ensure it reflects your specific business practices.
Required Elements
Your SMS Terms and Conditions page must include all of the following elements. Missing any of these can result in campaign rejection or carrier filtering of your messages.
1. Program Name and Description
Clearly state the name of your SMS program and what types of messages customers can expect to receive.
Boilerplate Example:
[Business Name] SMS Alerts — By opting in to [Business Name]'s SMS program, you agree to receive text messages related to [describe program, e.g. order updates, appointment reminders, promotions, customer support] from [Business Name].
2. Message Frequency
State how often customers can expect to receive messages. If frequency varies, say so.
Boilerplate Example:
Message frequency varies. You may receive up to [X] messages per month depending on your account activity and preferences.
3. Message and Data Rates Disclosure
This disclosure is mandatory and must appear clearly.
Boilerplate Example:
Message and data rates may apply. Please check with your mobile carrier for details on applicable charges.
4. Opt-Out Instructions — STOP
You must clearly explain how customers can unsubscribe. The word STOP must appear in bold or otherwise prominently.
Boilerplate Example:
To opt out of [Business Name] SMS messages at any time, reply STOP to any message you receive from us. You will receive a one-time confirmation message and no further messages will be sent.
5. Help and Support Instructions — HELP
You must provide a way for customers to get support. The word HELP must appear in bold or otherwise prominently.
Boilerplate Example:
For help or more information, reply HELP to any message or contact us at [support email] / [support phone number].
6. Supported Carriers Disclaimer
Boilerplate Example:
[Business Name] SMS services are available on most major U.S. carriers including AT&T, T-Mobile, Verizon, and others. Carrier support may vary.
7. Privacy Policy Link
Your Terms and Conditions must include a direct reference and link to your Privacy Policy.
Boilerplate Example:
Your privacy is important to us. Your mobile number and personal information will not be shared with third parties or affiliates for marketing purposes. For full details on how we collect and use your information, please review our [Privacy Policy — link].
Full Boilerplate Template
The following is a complete template you can copy, customize, and publish on your website. Replace all bracketed placeholders with your business-specific information.
[Business Name] SMS Terms and Conditions
By providing your mobile phone number and opting in to receive SMS messages from [Business Name], you agree to these Terms and Conditions.
Program Description [Business Name] offers an SMS messaging program to provide customers with [describe: e.g. order confirmations, appointment reminders, promotional offers, customer support updates]. Messages are sent from [short code or 10-digit number].
Message Frequency Message frequency varies based on your activity and preferences. You may receive up to [X] messages per month.
Costs Message and data rates may apply. Please contact your mobile carrier for details.
How to Opt Out To stop receiving messages from [Business Name] at any time, reply STOP to any message. You will receive one final confirmation message and will be removed from our messaging list.
How to Get Help For assistance, reply HELP to any message or contact our support team at [support email address] or [support phone number].
Privacy We respect your privacy. Your mobile number and personal data will not be sold, shared, or disclosed to third parties for marketing purposes. For full details, please see our Privacy Policy at [Privacy Policy URL].
Carrier Disclaimer [Business Name] SMS services are available on most major U.S. carriers. We are not responsible for delayed or undelivered messages.
Changes to These Terms We reserve the right to update these Terms and Conditions at any time. Continued participation in our SMS program following any changes constitutes your acceptance of the updated terms.
Last updated: [Date]
Where to Publish This Page
Your Terms and Conditions page must be:
- Publicly accessible — no login required to view it
- Linked from your opt-in form or page — customers must be able to access it at the point of consent
- Linked in your 10DLC registration submission — you will provide the direct URL during registration
Common locations include a dedicated /sms-terms page on your website, your main Terms of Service page (with an SMS-specific section), or your privacy/legal page.
Important Notes
- This boilerplate is provided as a starting point only. We strongly recommend having your legal counsel review your final Terms and Conditions before publishing.
- Your Terms and Conditions must accurately reflect your actual messaging practices. Discrepancies between your registration and your published terms can result in campaign suspension.
- If your messaging program changes (e.g. you add a new use case or change message frequency), update your Terms and Conditions accordingly and notify us so we can update your campaign registration if needed.
Have questions about your 10DLC registration? Submit a support request and our team will be happy to help.
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