3) Information You’ll Need to Provide for 10DLC Registration – MySupport | bLoyal

Overview

To complete your 10DLC registration, your client success manager will collect specific business and campaign information from you. Please download and fill out the form attached at the bottom of this article and send it to your project manager. Providing accurate and complete information helps ensure the most prompt approval turnaround time.

Please download and complete the from attached at the bottom of this Knowledge Base Article and return to bLoyal to start your 10DLC Registration Process.

Desired Area Code for SMS

Your registered campaigns are linked to the phone numbers used to send SMS messages. Please provide three different local area codes in preferred ordering as not all area codes may be available.

Business Information Required

Please be prepared to provide:

Legal business name (as registered with the IRS)
DBA name (if applicable)
Physical business address
Tax ID (EIN)
Business website URL
Business type (LLC, Corporation, Sole Proprietor, Nonprofit, etc.)
Industry category

Your website should clearly represent your business and match the information provided.

Privacy Policy & Terms of Use Requirements

As part of carrier compliance requirements, your business must maintain publicly accessible Privacy Policy and Terms of Use (or Terms & Conditions) documents on your website.

These policies are reviewed during the registration process.

Privacy Policy Requirements

Your Privacy Policy must:

Be publicly accessible (linked in your website footer)
Clearly describe how customer data is collected and used
Disclose that mobile numbers may be used for SMS communications
Explain how customers can opt out of messaging
State that messaging frequency may vary
Disclose that message and data rates may apply

Note: You can find guidance on what Carriers are looking for in your Privacy Policy here: SMS Privacy Policy: What You Need to Include – MySupport | bLoyal

Terms of Use / Terms & Conditions Requirements

Your Terms of Use (or SMS Terms & Conditions) should:

Reference your SMS messaging program
Describe the types of messages customers may receive
Clarify how customers opt in
Explain how to opt out (STOP) and request help (HELP)
Include standard message frequency and carrier rate disclosures

Note: You can find guidance on what Carriers are looking for in your SMS Terms & Condition here: SMS Terms & Conditions: What You Need to Include – MySupport | bLoyal

Website Compliance Checklist

Before submission, ensure:

Your Privacy Policy is live and accessible
Your Terms of Use are live and accessible
Both documents reference SMS messaging if applicable
The business name matches what is submitted in registration
Your website is fully functional (not under construction)

Note: Your bLoyal Client Success Manager will also help you with:

Adding a compliant Online Signup Form and Opt-In process for your website which will also be reviewed by the Carriers as part of the Registration Process.
If you also have physical Store, we will assist you in describing a compliant In-Store Signup and Opt-In process for the review.

Why This Matters

Carriers review your online presence to verify:

Your business legitimacy
Transparency around data use
Clear disclosure of messaging practices
Consumer protection compliance

Missing or incomplete privacy disclosures are a common cause of registration delays.

If you do not currently have compliant Privacy or Terms documents, please notify your Client Success Manager before submission so we can help guide next steps.

Messaging Campaign Details Required

You will also need to provide:

1. Use Case Description

A clear explanation of:

What type of messages you are sending
Why you are sending them
Who will receive them

Example:

“We send promotional offers and loyalty rewards updates to customers who have opted in at checkout or via our website.”

2. Message Samples (2–5 examples)

These should reflect real messages you intend to send.

Example (Marketing):

“bLoyal Rewards: Enjoy 20% off this weekend only! Show this text at checkout. Reply STOP to unsubscribe.”

Example (Informational):

“Your order #1234 is ready for pickup. Reply STOP to unsubscribe.”

All samples must:

Identify your brand clearly
Include opt-out instructions (e.g., Reply STOP to unsubscribe)

3. Opt-In Method Description

Carriers require a detailed explanation of how customers consent to receive messages.

Examples:

Web form checkbox
POS sign-up
Paper form
Keyword text-to-join
Loyalty enrollment

You must confirm that:

Customers knowingly opt in
Consent is not pre-checked
Opt-in language discloses message frequency and data rates

4. Opt-Out Process

All campaigns must support:

STOP to unsubscribe
HELP for assistance

This is automatically supported within the bLoyal Engagement Solution.

Accuracy Matters

Inconsistent information (for example, mismatched website content or vague opt-in descriptions) is the most common cause of rejection.

When in doubt, provide more detail rather than less.